For the fifth time, image film “Kitzbühel 365 – New Worlds, New Cosms, New Wonders” was selected for one of the prime promotional awards in the tourism industry. At Japan World’s Tourism Film Festival, the innovative storytelling format won 2^nd prize in the “Tourism Destinations – City Award” category – a strong performance among over 1,300 entries.

Kitzbühel Tourism Executive Director Dr Viktoria Veider-Walser is pleased with the prestigious awards for this passion project: “We are exceptionally honoured that our image film has now won awards worldwide, confirming our innovative storytelling approach at value level. Many thanks to Matthias Felsner from Friendship and to our creative minds in the team from Kitzbühel Tourism for the production.”

Global awards from Cannes to Japan

As early as last November at the 11^th Cannes Corporate Media & TV Awards, “Kitzbühel 365”, the portrait of the complete year, was awarded the Gold Dolphin in the “Social Media & Short Videos” category. This coveted trophy from one of the world’s principal film centres therefore came to Gamsstadt for a second time.

At Film Forum Austria, the Austrian film award from advertising and economy, the NEW image film won two golds: in the categories “Leisure and Adventure” and “Editing“.

In Warsaw, Kitzbühel Tourism was also awarded 2^nd prize in the category of “Town Promotional Film” at the 15^th FilmAT-Festival, the Polish member of the international committee of Tourism Film Festivals, CIFFT.

Innovative tourism promotion

The team’s unconventional approach to promoting the tourist region began as a pilot project for tourism promotion of the future. “We can see that a new value model is emerging, which is gaining fundamental significance in communication,” Executive Director Dr Viktoria Veider-Walser explains.

This new understanding of quality of life, which spans everyday life and holidays, invites viewers on a varied journey through Kitzbühel’s seasons. Megatrends such as individualism, new forms of family and sustainably mobility prospects are the themes of the new generation of tourists, subtly interwoven with the storytelling in the image film.

Kitzbühel Tourism is convinced that this type of communication holds the potential for trendsetting connections with Kitzbühel’s traditional core brand values, which are continued in the 2021 branding process.