A total of $867 million annually – Quebec ski resorts generate massive economic value for Canada. To further enhance the visitor experience in ski resorts throughout Quebec, the Canadian government recently declared its intention to contribute $5 million to the ASSQ (Association des stations de ski du Québec).

Yves Juneau, President and CEO of ASSQ expressed his gratitude:

“Quebec’s ski industry is grateful for this government assistance, which recognizes the sector as an economic driver of winter tourism. The goal of the financial assistance is to support Quebec ski resorts, so they can continue to adapt their operations in a context of climate change. Adopting new technologies will allow Quebec ski stations to increase their competitiveness in the North American market.”