How do behavioral appeals work?
Behavioral appeals, such as those encouraging environmentally friendly behavior, work differently on vacation than in everyday life. How can we still manage to engage guests and guide their actions? Researcher Bettina Grün has investigated how guest behavior can truly be influenced.
Communication in crisis
Crises often come out of nowhere. It‘s important that they don‘t catch us completely unprepared. Therefore, it‘s also important to consistently maintain crisis communication. This was recently demonstrated in the Austrian Hochoetz ski area, as stated by managing director Michaela Burger in the interview.
Success factors in the alpine summer
Where does the development of the alpine summer point? What lessons can be learned from the first Covid 19 summer for the second? Klaus Grabler from Manova in an SI interview.
Digitalisation – actual & vision: Digital trends after Covid-19
Covid-19 is fuelling digitalisation. For ski resorts and tourist destinations worldwide, where is digital development heading? In an interview with SI: Gilberto Loacker from Alturos Destinations.