Management & Tourism

How do behavioral appeals work?

Management & Tourism|

Behavioral appeals, such as those encouraging environmentally friendly behavior, work differently on vacation than in everyday life. How can we still manage to engage guests and guide their actions? Researcher Bettina Grün has investigated how guest behavior can truly be influenced.

Communication in crisis

Management & Tourism, SI World 1/2024|

Crises often come out of nowhere. It‘s important that they don‘t catch us completely unprepared. Therefore, it‘s also important to consistently maintain crisis communication. This was recently demonstrated in the Austrian Hochoetz ski area, as stated by managing director Michaela Burger in the interview.

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